When Sidney and I started Nadine West, it was always our goal to build something really special. We wanted to build the kind of company that customers would love, employees would love working for, and shareholders would be proud of.
When we started, our vision was not to build a great product, or to build a great service, but to build a great company. So we took a much different path than our competitors.
While our competitors went out and raised as much money as possible, we raised only what we needed. While the other guys went out and focused on speed and growing as fast as possible, we focused on longevity and building something that would last.
And to make something last, we need to anchor our craft on a strong sense of purpose–something that will keep us moving even when the going gets tough.
So what is this driving force? What is the reason for our existence?
Well, you *might* think that we exist to send our customers personalized outfits at affordable prices. That’s true, but it’s not what we *really* do.
Truth is, we deliver HAPPINESS to the everyday woman.
Our customers are busy women — trying to juggle work and kids, while also trying to find time for themselves to relax, watch their show on Netflix, and maybe meet up with friends and family a couple times a month. There just aren’t enough hours in the week.
Our job is to make sure they SMILE when they open their package and see what Pink Santa picked out for them this month. Our job is to make them smile with funny emails, FB posts, and text messages.
So every time a happy customer shares how wonderful she feels because of the outfit we curated for her, or the greeting card we sent, or the delightful customer support she has connected with, we know we are doing our job right and the work we’re putting in is worth it.
Huge thank you to the best warehouse team in all of Austin for putting together these “Welcome Kits” on Friday.
Austin Mayor Steve Adler asked Austin residents to create these welcome kits for our friends from Houston staying in Austin shelters until they are ready to return to Houston and begin recovery.
After about a year at our current warehouse, we finally ran out of space. So this week, we moved to a new warehouse; it’s got double the floor space and triple the overhead space!!
It took the team only 2 days to move all inventory and set up our space. We were ready to start shipping by the third day. Amazing!!
More amazing is how quickly we have grown over the past year!! This is the best team I have EVER been a part of! Love you guys!!
The marketing team has been on fire recently, signing up tons of new customers.
The buying team has really come through, getting their hands on great inventory at great prices.
The styling team has been so reliable, doing a great job of matching inventory with customer style profiles.
The warehouse team has been world-class; not only for their reliability but for their continuous improvement.
The engineering team is simply incredible; almost nothing is impossible with Damir and Elmira.
And finally, to close the loop, the customer service team has been bringing so many smiles to customer’s faces with their friendliness, authenticity, and their sense of humor.
Here are some pics!
Our very first warehouse, circa May 2014. Sidney and Ben would pack and ship…up to 5 orders a day. Lol.
Getting pretty crowded at the old warehouse. Time to move.
Sidney and Lan in front of jewelry racks at old warehouse.
Michael wrapping up things at the old warehouse.
All gone. Old warehouse.
Keiko says he will miss the team very much!
New warehouse. Before.
Part of the new warehouse was for cage fighting classes.
Much more head room at the new warehouse.
5+ loads in this Uhaul truck.
Dan doing work. Demolition work at the new warehouse.
The dynamic duo.
Look at this mess in the new warehouse. How will we ever clean up?
Hopefully you got a note and a gift card in the mail by now. Sidney and I want to let you know how much we appreciate your efforts. While our development team and operations teams are in constant transition, as we improve, experiment, and adjust, we have always been able to rely on you ladies to consistently assemble outfits that our customers love. Thank you so much!
Today we had our first annual holiday potluck lunch! The warehouse team here in Austin wanted to send you our best with a video message. We love you guys! Have a wonderful Christmas and a Happy New Year!
Today is Thanksgiving here in the U.S. The warehouse team gathered together for a very nice, home-cooked feast and shared what we were grateful for.
I told everyone how thankful I was for Michelle’s leadership. She has done an amazing job of choosing great people, creating a friendly workplace, and making sure that everything in the warehouse runs smoothly.
Michelle told everyone that she was thankful to be surrounded by such a great team. The team was thankful for each other and for Michelle. Dan was thankful for baby Jesus and Mountain Dew. Lol.
Happy Thanksgiving to everyone! We are very fortunate to have you!
Today, we all wanted to thank Michelle and Felicia for all they do! Inside the boxes in the foreground are school supplies for all their kiddos, just in time the new school year. Thanks, Michelle and Felicia, you guys are the best!!
Thank you, Michelle and Felicia!! From left to right: Michelle, Felicia, Michael, Dan, Ben, Nadine.
Hi, Damir, the warehouse team wanted to thank you for being so awesome!! Michael created this banner this week for you. From top left: Felicia, Ben, Sidney, Nadine, Michelle, Megan, Michael, and Dan. 🙂
